According to a study by Google, 59% of consumers mentioned that being able to shop on their mobile device is important when deciding which brand or retailer to buy from.Īs buying patterns evolve, it is important for brands to keep up with the changes in consumers’ preferences and capture a touchpoint with their customers at the right stage in the buying journey. Mobile searches for “best place to buy XYZ” have increased by 70%, proving that consumers do research and make important buying decisions on their smartphones. Since 2019, there has been a pivotal shift in consumer buying patterns.
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